Young Lions is the global competition that brings together the most promising creative, media and marketing talent aged 30 and under from nearly 80 countries, as part of the Cannes Lions International Festival of Creativity.Each country selects its representatives through local qualifying competitions. At the global stage, only one team per country competes in each category at Cannes.The Young Lions Türkiye 2026 qualifiers are organised by MediaCat. This year, Türkiye will be represented at Cannes by winning teams across all Young Lions categories.

Young Lions Türkiye

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<div class='flex h-full flex-col items-center justify-center gap-2 px-2 py-8'> <h4 class='text-center text-white md:text-lg'>Registration Period</h4>5 January 2026 13 February 2026</div>

<div class='flex h-full flex-col items-center justify-center gap-2 px-2 py-8'> <h4 class='text-center text-white md:text-lg'>Briefing Sessions</h4>23 February 2026</div>

<div class='flex h-full flex-col items-center justify-center gap-2 px-2 py-8'> <h4 class='text-center text-white md:text-lg'>Winners Announcement</h4>2 March 2026</div>

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Introduction / Purpose

The competition is open to young professionals aged 30 and under who meet the eligibility criteria outlined below.
The Young Lions Competitions are open to all eligible participants in T&uuml;rkiye.
Teams cannot be refused entry on the basis of not belonging to any association, professional body or collective.

Who Can Enter?

<h3 data-start="1351" data-end="1380">General Eligibility Rules</h3>
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Participants must be 30 years old or younger (born on or after 26 June 1995).
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All teams must consist of two (2) professionals.
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Team members are not required to work at the same company.
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Participants may only compete in one Young Lions competition at Cannes Lions per year, even if the dates of the competitions do not overlap.
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Teams may compete in consecutive years, provided they win the local competition again and meet the age criteria.
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Students are not eligible to compete in any category.
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<h3 data-start="1896" data-end="1929">Category-Specific Eligibility</h3>
Design / Digital / Print / Film
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Professionals working in creative communications, advertising or digital agencies
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Freelancers are eligible
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In-house creative teams from client companies are eligible
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Marketers
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Professionals working client-side (brand/advertiser companies)
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Advertising agencies and freelancers are not eligible
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Media
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Professionals working in media agencies or in-house media departments
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Freelancers are eligible
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In-house media teams from client companies are eligible
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PR
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Professionals working in PR agencies or in-house PR departments
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Freelancers are eligible
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In-house PR teams from client companies are eligible
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Eligibility

Registration must be completed online via the official Young Lions T&uuml;rkiye website.
Teams are required to submit accurate personal and professional information at the time of registration. In order to verify eligibility, participants must also upload an image of the front side of their identity card to confirm that they meet the age requirement.
Uploaded files must be in JPG, JPEG or PNG format, with a maximum resolution of 1500 &times; 1500 pixels, and must not exceed 15 MB in size.
Registration confirms acceptance of all competition rules.

Registration

Young Lions T&uuml;rkiye is conducted as an online competition.
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Teams receive a new and previously undisclosed written brief
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Teams work remotely in pairs
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Teams have no more than 24 hours from the date and time of their briefing to create and submit their work
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The Film category is allocated 48 hours
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For the Media, PR and Marketers categories, teams are required to present their work directly to the jury in an online judging meeting
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All submissions must be made anonymously, with no participant names or company identifiers
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All submitted work must be original and created specifically for this competition
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All materials must be submitted in English
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Failure to comply with the rules may result in disqualification at the organiser&rsquo;s discretion
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Category Availability
The organiser reserves the right to cancel any category that does not receive a sufficient number of registrations. In such cases, teams may be offered the option to transfer their registration to a relevant category, subject to their approval.

Competition Format & Rules

The Young Lions T&uuml;rkiye jury is composed of senior industry professionals with expertise across creative, media, design, technology, film, brand management and marketing strategy.
All submissions are reviewed in line with evaluation criteria defined for each category and its specific brief, taking into account the strength of the creative idea, strategic approach, insight, relevance to the brief and quality of execution. The weighting of the criteria for each category is outlined below.
Digital<o:p></o:p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Creative Idea (50%)<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Strategy (25%)<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Execution (25%)<o:p></o:p></li>
</ul>
Film<o:p></o:p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;">Creative Idea (50%)<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;">Strategy (Including Insight) (30%)<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;">Execution (20%)<o:p></o:p></li>
</ul>
Marketers<o:p></o:p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list 36.0pt;">Interpretation (40%)<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list 36.0pt;">Insight / Breakthrough Thinking (40%)<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l3 level1 lfo3; tab-stops: list 36.0pt;">Creative Idea (20%)<o:p></o:p></li>
</ul>
Print &amp; Outdoor<o:p></o:p>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoNormal" style="mso-list: l2 level1 lfo4; tab-stops: list 36.0pt;">Creative Idea (50%)<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l2 level1 lfo4; tab-stops: list 36.0pt;">Strategy (Including Insight) (20%)<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l2 level1 lfo4; tab-stops: list 36.0pt;">Relevance to the Brief (20%)<o:p></o:p></li>
<li class="MsoNormal" style="mso-list: l2 level1 lfo4; tab-stops: list 36.0pt;">Execution (10%)<o:p></o:p></li>
</ul>

Judging of Entries

Winning teams will represent T&uuml;rkiye at the Cannes Lions International Festival of Creativity, competing in the global Young Lions Competitions.
MediaCat provides Cannes Lions delegate passes, travel to Cannes and accommodation for the duration of the festival.
Visa applications and any personal expenses incurred during the festival, including daily expenses and additional costs, are the responsibility of the participants.

Prizes

Payments for completed registrations must be made online via the official Young Lions T&uuml;rkiye website.<o:p></o:p>
The&nbsp;registration fee is GBP 345 per team.<o:p></o:p>
Payments are primarily accepted by&nbsp;credit card. For bank transfer payments, please contact us at <a href="mailto:younglions@kapital.com.tr">younglions@kapital.com.tr</a><o:p></o:p>
*VAT will be added to the registration fee for payments made via bank transfer.<o:p></o:p>

Fees / Payment

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Entry fees are non-refundable
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Teams may withdraw from the competition at any time before judging begins
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Withdrawal does not entitle the team to a refund
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Withdrawals & Refunds

For questions related to registration, eligibility or the competition process, please contact:
<a href="mailto:younglions@kapital.com.tr">younglions@kapital.com.tr</a><a data-start="351" data-end="376" class="decorated-link cursor-pointer" rel="noopener">&nbsp;</a>

Competition Rules